Success in tourism – why “bums on seats” is not enough to make a judgement

In brief, it’s all about money! For the latest data available (year to June 2014), tourists in the Canary Islands were estimated to have spent €4.6 billion during their stay, a 22% increase on the value four years earlier. As we can see, however, the growth in Lanzarote’s tourism revenue far outweighs that of the… Continue reading Success in tourism – why “bums on seats” is not enough to make a judgement